Eye-conicbranding people remember.
Logos, colours and brand systems that look good on day one, and that your team can actually use on day one hundred.
A logo is a start. A system is a brand.
We start with who you're for and what you want people to feel. Then we build a full kit: logo, colours, type, graphic devices and rules, so every post, pack and sign looks like it came from the same place.
You get files for print and screen, plus a simple guideline your designer, printer and team can follow.
Mori Coffee.
A walking-cup mascot and a cocoa-and-sky palette for a café that wants every cup to feel like a good day.
- Client
- Mori Coffee
- Industry
- F&B · Café
- Role
- Creative direction, identity
- Deliverables
- Logo, mascot, packaging, signage
01The idea
A cheerful walking coffee cup, holding its own little coffee. It became the mascot on every touchpoint, from cups and bags to stickers and signage.
Paired with a chunky retro wordmark, a flowing "coffee" script, and the line good coffee, happier days.
02The identity
Primary and secondary logos, a mascot mark, three typefaces, and graphic devices (badge, polka dots, sparkles, a smile swoosh) that work across packaging, menus, merch and signage.
Every touchpoint.
- Logo & brand mark
- Colour & typography system
- Mascot & illustration
- Brand guidelines
- Packaging & labels
- Menus & price lists
- Signage & shopfront
- Merch & uniforms
- Social media templates
- Name cards & stationery
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Space for more branding projects. Send us the files and we'll add them here.
Brief. Sketch. Shine.
Discover
A chat about your business, customers, competitors and the feeling you want.
Moodboard
Two or three visual directions to pick from before any logo is drawn.
Design
Logo, colours, type and devices, refined over two review rounds.
Hand over
Final files, a brand guideline and mockups, ready to print and post.
Your brand could be next.
Tell us what you're building. We reply within one working day with a first idea, not a sales script.